Winning signals. Scalable growth.

We scale paid media for 8 & 9 figure brands. Four signals drive every account: creative, media, data, and finance. When the signals to scale align, you grow!

$750M+Client Revenue Generated
Top 40Agency Partners with Meta direct
+1331%Growth at the P&L Level
$200m+Managed in Global Ad Spend
Meta Business PartnerGoogle PartnerTikTok Enterprise PartnerShopify Partner
Brands we scale
Nick Scali Furniture
The Man Shake
WelleCo
b.box
Freya
Calibre
Morrison
FED
McPhails
PhycoHealth
Zooki
Bonny
INTVL
Glowie
Marquise
Cushla Whiting
Copini
ST.SAJ
The Scale Process

Four signals.One loop.Your success.

Creative earns attention. Media converts it. Data proves it. Finance funds the next round. When all four signals read true, you break through the ceiling.

01 · Creative Strategy 02 · Media Buying 03 · Data & Measurement 04 · Finance
The loop. Winning data funds
the next round
01

Creative Strategy

We identify the angles driving demand, then build a creative system around them. Winning concepts become repeatable inputs for the next round of testing.

→ You get: creative signals that tell us what to scale
02

Media Buying

We put winning creative in front of the right audiences across Meta, TikTok, and Google. Budgets move toward what converts, not what simply spends.

→ You get:  a media signal that tells us where to put the next dollar
03

Data & Measurement

We measure against banked revenue and daily sales, not platform dashboards. The data tells us what’s working, what isn’t, and when to push budgets

→ You get:  a signal you can trust when it’s time to scale
04

Finance

We connect customer value to acquisition cost so growth stays profitable. The economics determine how aggressively we can bid, and how far we can scale.

→ You get:a financial signal that tells us how far to push
Case Study - Freya

From $300K to $3M a month, in a market they’d never sold in.

The brief

Freya wanted the USA, a market with no brand equity to lean on. Growth was only worth having at a profitable CAC.

The build

A creative system briefed into their team and iterated weekly, with spend scaled incrementally, only where the numbers held.

The result

1100% growth in the USA. A low seven-figure business trading at an eight-figure run rate inside six months.

“They feel like an extension of our in-house team.”

Luke MarshallLuke Marshall · Co-Founder, Freya
Freya campaign creative
+1100%Growth in the USA
$3M+Monthly revenue
6 monthsTo an eight-figure run rate
More case studies

Signals found, success measured.

Bonny
+1331%Revenue growth

Scaled from a standing start to a national footprint, with new-customer CAC held flat the whole way up.

BEDDING & SLEEP
Copini
+890%Growth at 10x MER

A creative system built with their in-house team, then spend pushed only where blended return held above target.

BEAUTY
FED
+675%Growth at 15.38x MER

The highest blended return on the roster. Unit economics reworked first, then bids set against true customer value.

Food & beverage
Calibre
12x MERRecord BFCM

Their biggest trading period on record, planned around stock and margin rather than a discount race.

Menswear
b.box
+52%Year on year

An established brand grown again, with measurement rebuilt so growth could be proven in the bank, not the dashboard.

Baby & kids
Behind the accounts

The playbook, posted daily.

Matt breaks down what’s working in paid media right now: account breakdowns, creative teardowns and BFCM post-mortems from real campaigns.

From the founder

You didn’t build this brand to plateau. You’ve got the product, the team, the momentum. But somewhere between seven and eight figures, the ads that got you here stop working.

We’ve helped dozens of brands push through that ceiling. We’d love to help you do the same.

Matthew Feng
Matthew Feng Founder, Scale Digital
Reviews

On the record

5 stars 5.0 · Google reviews
5 stars

“Scale Digital struck the right balance between being reactive and being responsible. They moved quickly as Meta’s delivery changed, reallocated spend where it mattered most, and remained disciplined on efficiency. That approach allowed us to scale performance without inflating budgets. We’ve had a great experience working with Scale Digital. Matt, Phil, and their team are highly skilled, responsive, and truly committed to achieving outstanding results. We’ve seen great improvements in our digital ad performance and appreciate their strategic approach. Highly recommend.”

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CY
Candice YuMarketing Manager, b.box
b.box
5 stars

“We’ve been working with Joel from Scale Digital for all platforms across e-commerce, and the results have been nothing short of incredible. From the very beginning, Joel took the time to understand our business, our goals, and our unique challenges. Not only has he helped us optimise our campaigns to achieve better ROI, but he’s also transparent, responsive, and genuinely passionate about what he does. Joel works with us to actively find new ways to improve our ads, test new approaches, and explain what’s working, and why, in a way that’s easy to understand. We have historically only operated in-house so it was a big jump to find someone outside the business that we thought would fit our values and vision. Joel met exactly that and exceeded our expectations. The investment of working with Joel has paid for itself 100x over and we are more than thrilled to continue working together.”

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Regan O’Brien
Regan O’Brien
McPhails
5 stars

“We’re incredibly grateful for the work Scale Digital has done for our brand, taking us from a low 7-figure revenue to an 8-figure run rate in just 6 months. When we first engaged with Scale, our Meta account, tracking, analytics and website were in disarray. Even though these issues were outside the original scope, Scale’s team went above and beyond, connecting us with a highly skilled developer and working closely to get our website on the right track. They guided us in creating impactful, conversion-driven content and provided exceptional support, making them feel like an extension of our in-house team.”

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Luke Marshall
Luke MarshallCo-Founder, Freya
Freya
5 stars

“Calibre commenced working with Scale Digital in October 2023 and we couldn’t be happier. Matt and his team have gone above and beyond in elevating our account’s return, and building out strategies to continually grow our digital footprint. The Scale team communicates exceptionally clearly, and has managed all campaign launches and rollouts swiftly. Very highly recommended.”

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Edin Zecevic
Edin ZecevicCo-CEO, Calibre
Calibre
5 stars

“Before Scale, we were solely relying on organic content for downloads and subscriptions. We’d have a couple of months getting videos with millions of views, then one month it just dries up and you can’t hit the algorithm. We tried running ads ourselves and it was a basket case. No one in our company is prolific in ads, so we went with Scale, and the onboarding was seamless. Scale went through all the data and pulled out maybe five pieces of content that were absolute gems, and from there we just iterated on those. The growth has been 4X, but the best way I can describe it is the predictability. We know if we put X amount in this week, we’re going to get this much out. That has been revolutionary for our business. The US is now our top region, which was the goal. I’d say definitely sign up with Scale. Couldn’t recommend it enough.”

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LP
Louis PhillipsFounder
5 stars

“Best ad agency we’ve ever worked with who actually drive business growth and results. When we first started with Scale our ad accounts were in disarray, with past agencies overspending and not monitoring the account closely, but since joining Scale our revenue has grown 213% whilst increasing profitability. Unlike most agencies, the team at Scale work with you like a partner of the business, and are elite operators with great communication who get things done efficiently at a high standard.”

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Chloe Zhu
Chloe ZhuFounder, Glowie
Glowie
5 stars

“Making the switch to Scale Digital has really paid off. We made the move to Scale with only a small window of time ahead of a key sales period for Australian designer fashion and they crushed it. Matt and his team provide very clear and transparent communications, as well as an ad specific content strategy, which has seen us achieve a record sales month in only the second month working together. We look forward to our continued partnership and unlocking even more.”

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Anthony Minchin
Anthony MinchinHead of Digital, Morrison
Morrison
5 stars

“Outstanding professionals who genuinely care deeply for the success of their clients. Highly recommend.”

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DZ
David ZwierFounder
5 stars

“Having collaborated with numerous marketing agencies in the past, I can confidently assert that Scale Digital stands unrivalled in their field. The meticulous approach adopted by Matt and his team consistently surpasses expectations. What truly sets them apart is their thinking outside the box and innovative mindset, demonstrated in the conception and execution of campaigns, unique perspectives, and their creative and copy suggestions.”

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JS
Josh SamweilFounder
5 stars

“Working with the team at Scale has been fantastic. Their approach, communication and results have made a tremendous impact to our business and I look forward to continuing to work with them furthermore.”

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NH
Nic HawkerHead of Marketing, Cushla Whiting
Cushla Whiting
5 stars

“I can’t recommend these guys enough. Very professional, amazing communication and great results. Scale Digital have nurtured us after some very challenging experiences in the digital marketing space while still offering strategies and open communication about how and when to scale our business. My only regret is that we didn’t sign up with them sooner.”

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JM
Jemima MitchellCo-Founder, Sista Said So
5 stars

“Matt from Scale has been personally helping us climb out of a quagmire caused by another agency and within six months has brought us results that we didn’t expect we could ever have. Matt’s oversight, clever business strategy and mastery of Google and Meta campaigns, along with Joel’s careful management of it all, has brought us from $50k previously to $400k plus months.”

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JS
Josh SouthwellFounder, Great Southern Sunnies
5 stars

“We have been working with Scale Digital for a few months now and they have been an absolute game changer for our business. We have grown by over 190% since starting with them, growing our business month on month. Matt has been amazing, helping us navigate the paid advertising space. We will be sticking with Scale Digital for the long haul.”

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Tyler Smith
Tyler SmithFounder, FED
FED
5 stars

“Matt and the team at Scale have been fantastic. I cannot recommend them highly enough. Matt’s expertise and guidance with our digital ads has seen us win some big B2B clients. We’re about to embark on some ads for the B2C side of our business with them too and can’t wait to see the results.”

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ST
Samantha ThompsonMarketing Manager
5 stars

“Scale Digital are incredibly talented. I have been through various agencies and renowned online courses trying to find the best way to scale our business but they’re nowhere near as effective as Scale. We are struggling to keep up with demand and only just got started with Scale Digital. They understand ads at such an expert level.”

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TA
Tarik AFounder, La Luna
5 stars

“Matt and the team are the epitome of specialists in digital marketing. Scale has been looking after both our B2C and B2B digital marketing for over a year now, and their care for our success and attention to detail have helped us increase brand awareness, generate leads, and boost revenue. Highly recommend.”

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BA
Belinda AgostinoFounder
Read moreShow less+
The next step

Let’s find your
Signals to
Scale.

We’ll show you where the waste is with a free audit, in writing, before you spend a dollar. Reviewed by a senior specialist, not a funnel.

Book a free audit or email marketing@scaledigital.com.au
5.0 on Google $500M+ client revenue Top 1% of Meta spend MELBOURNE & SYDNEY OFFICE