Privacy Policy

ABN 20 636 866 076
Last Updated: 17/11/25

Scale Digital Pty Ltd (“Scale Digital”, “we”, “our”, “us”) is committed to protecting the privacy of personal information collected from clients, website visitors, and advertising audiences. We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and platform-specific data requirements for Meta, Google, and TikTok.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when delivering digital marketing, advertising, and analytics services.

1. Information We Collect

We may collect the following categories of information:

1.1 Client & Business Information
  • Name, business name, contact details
  • Billing details & payment information
  • Login credentials or platform access permissions (where authorised)
1.2 Website & User Analytics Data

Collected automatically through cookies, pixels, tags, and SDKs, including:

  • IP addresses, device identifiers & browser information
  • Behavioural data (pages visited, time on page, conversion events)
  • Geo-location and demographic insights (if allowed)
  • Advertising and referral data (UTM parameters, campaign sources)
1.3 Advertising Platform Data

Through integrations with Meta, Google, and TikTok, we may collect:

  • Custom audience data
  • Conversion tracking events
  • Aggregated or anonymised ad performance data
  • Engagement metrics (impressions, clicks, conversions)

Where applicable, this data is collected under each platform’s Data Processing Terms, Business Tools Terms, and Advertising Policies.

1.4 First-Party Client CRM Data

If a client uploads audience lists or customer data, we may process:

  • Email addresses
  • Phone numbers
  • Customer lifecycle details
  • Purchase history & attribution data
    All such processing is handled securely and only under client instruction.

3. Advertising Platform Compliance

3.1 Meta (Facebook/Instagram)

We comply with:

  • Meta Business Tools Terms
  • Custom Audiences Terms
  • Data Processing Addendum

We ensure:

  • User data is encrypted/hashed when uploaded
  • Only authorised clients’ data is used for audience creation
  • No sharing of audiences between clients
  • Data is deleted when no longer required
3.2 Google Ads / Analytics / Tag Manager

We comply with:

  • Google Ads Data Protection Terms
  • Google Analytics Data Processing Terms
  • EU User Consent Policy (where applicable)

We maintain:

  • IP anonymisation settings (if enabled by client)
  • Full compliance with consent-mode requirements
  • Restricted data use settings for sensitive categories
3.3 TikTok Ads

We follow:

  • TikTok Business Products (Data) Terms
  • TikTok Events API & Pixel Compliance

We:

  • Limit user data to required event tracking
  • Never upload personally identifiable information without consent

4. Legal Basis for Processing

Depending on the data and jurisdiction, we rely on one or more of the following legal bases:

  • Client consent
  • Contractual necessity (service delivery)
  • Legitimate business interests
  • Compliance with law

5. How We Store & Protect Data

We implement security measures including:

  • Encrypted storage
  • Secure access controls & authentication
  • Encrypted transmission of sensitive data
  • Routine auditing of client integrations
  • Strict internal data-access limitations

Third-party systems (e.g., Meta, Google, TikTok, CRM tools) have their own security standards, which we review for compliance.

6. Disclosure of Personal Information

We may share information with:

  • Advertising platforms (as required for campaign delivery)
  • Analytics tools
  • CRM or marketing automation systems
  • Cloud hosting & security providers
  • Contractors and subcontractors who support our services

Information is not shared with unrelated third parties unless legally required.

7. International Data Transfers

Some of our service providers host data in the United States, Europe, or Asia. We take reasonable steps to ensure appropriate safeguards consistent with the Privacy Act 1988 are applied.

8. Cookies, Pixels & Tracking Technologies

We use:

  • Meta Pixel & Conversions API
  • Google Analytics 4
  • Google Ads Remarketing Tags
  • TikTok Pixel & Events API
  • Server-side & first-party tracking setups

Users may manage cookies via:

  • Browser settings
  • Platform opt-out tools
  • Consent banners (where implemented)

9. Access, Correction & Deletion Rights

You may request:

  • Access to personal information we hold
  • Correction of inaccurate information
  • Deletion of information (subject to legal/contractual limits)

Requests can be made via the contact details below.

10. Contact Information

For questions, requests, or privacy concerns, contact:

Scale Digital Pty Ltd
ABN 20 636 866 076
Email: support@scaledigital.com.au
Website: www.scaledigital.com.au

11. Updates to This Policy

We may update this Privacy Policy from time to time. The date of the latest version will always be displayed at the top.